Malaysian beauty brand founded in 2019 around clean, effective skincare, since expanded into hair, body and personal care.

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Halal-certified skincare founded by modest-fashion entrepreneur Sarah Shah Nor, popular for its sunscreens and stocked in 280+ Guardian stores.

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Malaysia's first fully coloured pimple patch brand, built by two Malaysians to spread acne-positivity with fun patch designs.

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Malaysian body care and perfume label built around nostalgic, travel-inspired scents, with mall flagships in the Klang Valley.

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Homegrown pomade brand set up in 2015 by ex-geologist Amir Syakireen Ramli, offering affordable water-based styling products for men.

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Makeup line by beauty creator Tyra Kamaruzzaman: beginner-friendly, affordable essentials designed for Malaysian skin tones.

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Homegrown makeup label started in 2016, a cult fave for fuss-free makeup-skincare hybrids like its Peptide Glo lip glazes and slim sticks.

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Made-in-Malaysia herbal creams and lotions for dry, itchy, sensitive skin, now stocked in 1,300+ pharmacies and stores nationwide.

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Mermaid-themed makeup started from home in 2016 by a mompreneur, loved for affordable, cute-packaged picks like Mermaid Skin Foundation.

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Pandemic-born KL perfume house hand-pouring vegan extrait de parfums in micro-batches, with a Publika flagship and 60+ stockists.

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